A shop on the high street costs tens of thousands of pounds every year whilst one on the web barely gets into four figures.
Of course the disadvantage is that customers can't handle the goods, but the overwhelming advantage is that, with proper web publicity, as explained in the next section, you can reach hundreds of millions of customers.
Not only that, a Green Orange online shop can have virtually all the features of the big online retailers - like special offers, mailing list collection and personalised pricing for particular customers.
And we can probably do it for less than you thought.